US singer/songwriter, actress and TV personality Christina Aguilera has teamed up with basketball star Shaquille O’Neal and Brazilian footballer Neymar to launch the Oreo Dunk Challenge, as part of brand’s iconic 'dunking ritual' campaign.

On February 12, Oreo fans will be able to share their own 'dunking experience' through a personalised Snapchat lens. Aguilera commented 'I'm so excited to join the Oreo Dunk Challenge. Dunking Oreo cookies was a part of my childhood and I am excited to join Shaq and Neymar in this campaign! I can't wait to hear of all the different dunks fans will come up with'.